This form of projection has become so lucrative that AMC Theaters will expand it across 3,500 locations through 2026.įurthermore, the company has teamed up with several well-regarded camera manufacturers such as ARRI and Panavision to create cameras that are made specifically for seeing movies in IMAX. Over the last few years, IMAX has moved away from showing movies on digital projectors and is now moving towards laser projectors, which are essentially two highly modified IMAX projectors to create a higher quality than anything shown on either film or digital.
Having initially been reserved for documentaries before becoming a staple of the movie-going experience, IMAX screens and sound tend to be larger and more high quality than your typical movie theater auditorium. You can buy tickets for the standard showings of Doctor Strange in the Multiverse of Madness via Fandango or through your favorite movie theater's website.īy far, the most recognizable specialty movie-going experience available to the public is none other than the format that filmmakers like Christopher Nolan and Denis Villeneuve can't get enough of-IMAX. These dark rooms where multimillion-dollar studio tent poles like Doctor Strange in the Multiverse of Madness truly come to life, so why shouldn't you see the movie where it's meant to be seen? After all, Marvel Studios president Kevin Feige said in an interview with Rotten Tomatoes back in 2021 that he prioritizes the theatrical experience for his movies. Dazzling images, on a huge silver screen. And we go somewhere we've never been before.
That indescribable feeling we get, when the lights begin to dim. These big, dark rooms don't just offer a perfect atmosphere, lighting, and sound, they offer other people to laugh, scream, and sigh along with (oh, and screens larger than the even the most state-of-the-art 4K TVs).Įven though the pandemic has made many of us people content with simply staying in and watching whatever's available on streaming, there are still many of us who go to movie theaters because in the words of the great Nicole Kidman, "We need that, all of us.
Movie theaters have been around almost as long as cinema itself, and there's a reason for that: they work.
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